Your clients are not interested in you, they are interested in themselves and their problems. If they are coming to my business, then they are interested in getting the attention of their own clients. They only care about me if I can help them accomplish that goal. And believe me that is the same for your clients. They care about themselves and their problems.
We can only get their attention if we tell THEIR story on your web page. So that is exactly what we do.
Our hero in this story is the CLIENT HIMSELF.
You, the business owner, are the guru or teacher who will appear at just the right moment to help him. That’s the point that your clients become interested in you. When they realize you can solve their problems.
So, the first thing you have to do is look at your website, (and all your marketing materials) and make sure you start with the client’s story. You tell THIER story so that they read it and it resonates with them. “Hey, Martha! Look, this website is talking about us!”
We have a little tool we use to write your story called the story spine. You are welcome to use it and you can find it on our website webandstorymedic.com
Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___. And ever since that day ___.
See? You already recognize that story!!! It’s really a little more formal than that, but this will get your started. So let me do it for you real fast.
Once upon a time – You created an awesome website that really showed what you could do.
Every day, you looked at that website and checked to see if anyone emailed you or called you because of it.
One day you realized that no one was responding to your website.
Because of that, you decided you needed to fix your website because it didn’t work.
Because of that, you started looking at websites online to find out what to do, or who to call.
Until finally you came across webandstorymedic.com, and you saw a story about YOU and you knew that we had the answers for you. So you called us and we worked together to create a website with copy that sells.
And ever since that day when your clients views your website, they see themselves and call you to help with their problems.
See how I did that? I made YOU the hero of the story and you came to me for help because you knew that I truly understood your problem. So visit us at webandstorymedic.com.
If it’s broken, we can fix it.