Your clients are not interested in you, they are interested in themselves and their problems. If they are coming to your business, then they are interested in getting the attention of their own clients. They only care about YOU if you can help them accomplish that goal. They care about themselves and their problems, because they want to solve thier problem!
We can only get their attention if we tell THEIR story on our web pages. So that is exactly what we do.
Our hero in this story is the CLIENT HIMSELF.
You, the business owner, are the guru or teacher who will appear at just the right moment to help him. That’s the point that your clients become interested in you. When they realize you can solve their problem.
So, the first thing you have to do is take a look at your website, (and any of your marketing materials) and make sure you start with the client’s story. You tell THIER story so that they read it and it resonates with them. “Hey Martha! Look, this website is talking about us!”
I recommend taking a look at your existing website to make sure that the client is the HERO of your branding story.
This is Suzan David at Webandstorymedic.com – If it’s broken, we can fix it.