News, Updates, & Resources

Soft Tech

We know what it is like. You have a business. You sell or do something that you are REALLY REALLY good at.  And you love it. But all around that thing that you are really good at are the peripherals.  It starts with an email address and moves on to your website, your...

Font Pairings

This little post is just a way for you to see how a few different fonts look together on your web page.  All headers are 50 pts. All text is 16 point.Playfair Display  Lato text size  This is the dummy text so you can view how Lato text looks in a paragraph.Cormorant...

Identify Your Dot

You cannot serve all of the 330 million people in the US, no matter how spectacular your product or service. If you aim at them all, you won’t even be able to serve one. So instead we are going to find your DOT and you will aim to serve them. For sure others will...

Font Pairings

This little post is just a way for you to see how a few different fonts look together on your web page.  All headers are 50 pts. All text is 16 point.Playfair Display  Lato text size  This is the dummy text so you can view how Lato text looks in a paragraph.Cormorant...

Identify Your Dot

You cannot serve all of the 330 million people in the US, no matter how spectacular your product or service. If you aim at them all, you won’t even be able to serve one. So instead we are going to find your DOT and you will aim to serve them. For sure others will...

Tell a Beautiful Story

I’m a huge fan of beautiful graphics online. If your graphics suck, then I probably won’t like your website. But the truth is, that it is the story that attracts your clients. In fact, most business websites are broken and don’t attract customers at all. At...

The Story Spine

Your clients are not interested in you, they are interested in themselves and their problems.  If they are coming to my business, then they are interested in getting the attention of their own clients.  They only care about me if I can help them accomplish that goal. ...

Solve a Problem with a Story

Story is the buzzword for selling these days. It is the buzzword because it works.  For thousands of years, we have been sharing stories about our history and our society. People remember them and learn from them. So even though it’s a buzzword, at...

Tip 1 TELLING YOUR STORY ONLINE

Your clients are not interested in you, they are interested in themselves and their problems.  If they are coming to your business, then they are interested in getting the attention of their own clients.  They only care about YOU if you can help them accomplish that...

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